The siren has been a symbol of Starbucks – mysterious and alluring since 1971. In collaboration with artist Danny Doya he was set to create his own interpretation of this mythical creature naming it “ La Sirena Encantada” (The Enchanted Siren) stretching 48 ft across the café area, while merging the exterior with the interiors with her double tails at the patio area.
This mural showcases touches of gold leaf for each of the royal palms on the background, while the siren has been dressed in a chic attire with tulle appliques as part of her bustier - so Palm Beach !
The interiors provide design elements that evoke a sense of refinement and elevated touches of a true Palm Beach gem. Book matching marble span across the bar in juxtaposition with white oak cladding, used as an element that ties the overall interior architecture and the furniture. Pendant lights designed by Constance Guisset’s are inspired by the lady hats worn on beaches and multiple Palm Beach resorts and nevertheless our customers.
The siren has been a symbol of Starbucks – mysterious and alluring since 1971. In collaboration with artist Danny Doya he was set to create his own interpretation of this mythical creature naming it “ La Sirena Encantada” (The Enchanted Siren) stretching 48 ft across the café area, while merging the exterior with the interiors with her double tails at the patio area.
This mural showcases touches of gold leaf for each of the royal palms on the background, while the siren has been dressed in a chic attire with tulle appliques as part of her bustier - so Palm Beach !
The interiors provide design elements that evoke a sense of refinement and elevated touches of a true Palm Beach gem. Book matching marble span across the bar in juxtaposition with white oak cladding, used as an element that ties the overall interior architecture and the furniture. Pendant lights designed by Constance Guisset’s are inspired by the lady hats worn on beaches and multiple Palm Beach resorts and nevertheless our customers.
Starbucks Store Design
New York Metro Studio
2021
New York City commutes can make or break your day. The salve to these commuter woes? Your friendly neighborhood Starbucks. Situated across the street from bustling Penn Station resides 31st Street and 7th Avenue.
Home to a slew of store partners, local commuters, and the designated "home" store for the New York Regional Office. Suffice it to say, when it was time to renovate the store, our regional team knew exactly how important it was to "wow!" the neighborhood and welcome them back to a new experience.
The design and construction teams focused on flipping the store from a moody palette to something brighter and welcoming. The vibe of the store is often described as "walking into a big hug," a beacon of positivity amongst the dreary Midtown landscape.
The newly implemented sightlines, the bright palette with varying brass tones and considered lighting choices, and open layout ensure partner and customer safety in the busy neighborhood.
An emboldened mural of the Siren opposite the engine--brought to life by artist Ola Volo--is the perfect interpretation of our brand for Midtown. She exudes care, bravery. Her placement can be admired from both the main floor and the mezzanine. Our Siren provides a dynamic experiential piece that brings the entire space to life.
31st & 7th
Design Team Credits //
Melissa Mccaughey | Design Manager
Boban Jovanovic | Sr. Designer
Richard Rogers | Sr. Design Manager
Thom Burns | Design Director
David Daniels | VP of Design
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